Call toll free 866-264-(WSBC) 9722        WSBC Business Plans will help formulate and refine your company's master plan and maximize the potential of your business idea, positioning your company at its competitive best. Call WSBC Business Plans for your quote - phone toll free : 1-866-264-9722 Define and Communicate Objectives       A business plan defines your corporate objectives, communicates them to others, and serves as the basis of your financing proposal. For example, you may want to: Start a business Expand an existing business Merge with another company Acquire another company Enter into a buy/sell with partners Discontinue certain operations Sell your company Reorganize       To accomplish these objectives, you may need to raise or restructure outside debt to equity capital.       Whatever your ultimate objective, the plan must clearly and concisely convey your firm's goals and strategies and address the needs of the specific audience you are targeting.       For example, an equity plan is generally sales oriented in approach and is directed toward private investor, venture capitalists and investment bankers.       A debt plan is usually more conservative in approach and is geared toward traditional lending sources such as commercial banks.       An executive committee plan, designed primarily for internal company use, is strategic in nature and is usually greater in scope than a plan used for external financing purposes. The Importance of Appearance, Format and Content       The appearance and format of your business plan can be as critical as its content. It must make an immediate, favorable and lasting impression on the reader. State-of-the-art computer graphics enhance the professional appearance of lour plan and create the greatest visual impact.       The narrative of the plan must be locally organized and structured to ensure maximum readability and conformity with accepted industry practices. Financial statements and their related disclosure should be presented in accordance with generally accepted accounting principles and standards established by the American Institute of Certified Public Accountants.       Finally, your plan must be written to clearly identify and highlight the unique selling points about your business concept and persuade the reader to take positive action on your proposal and financing requirements.